Biographical Information
Hunter Terry
General Manager of CTV at Lotame
Articles for Hunter Terry
YouTube Tests Its Advertising Sway--Side-Stepping Standards, Winning Budgets
29 Sep 2023
YouTube may be too big to ignore. The question for advertisers might be - is it so big that it doesn't have to play by the rules? Hunter Terry of Lotame discusses many of the unusual and unexpected advertising advantages that YouTube currently possesses and what that means for the overall CTV advertising industry.